Social Media
The purpose of the New Trier Hockey Club Social Media Program is to positively engage our community while showcasing the people, culture, and tradition that make our club special. Our mission is to strengthen the NTHC brand through authentic storytelling that celebrates our players, coaches, teams, volunteers, families, supporters, and everyone who contributes to New Trier Hockey.
Through high-quality photography, videography, and creative storytelling, we strive to provide meaningful and balanced exposure for all six NTHC teams. By collaborating with professional and student content creators, hockey parents, the SHL and IHSHL, and community partners, we capture more than wins and accomplishments. We tell the story of the preparation, teamwork, sportsmanship, personality, and tradition that define New Trier Hockey.
Our Instagram platform has grown into one of the most recognized high school hockey accounts in the country. During the 2025-26 season, the account averaged more than 30,000 views per day throughout the league and state playoff stretch, and generated more than four million views over the course of the season.
That reach gives us an incredible platform to celebrate our athletes and teams while introducing New Trier Hockey to a much broader audience. Our goal for 2026-27 is to build on that momentum, continue raising the standard of our content, and tell the story of our club in an authentic and engaging way. As our audience continues to grow, our commitment remains the same: celebrate our athletes and coaches, showcase the culture and tradition of New Trier Hockey, and recognize the photographers, videographers, and other contributors whose talents help bring those stories to life.
If you or someone you know has an interest in photography, videography, or content creation and would like to get involved in helping cover New Trier Hockey, we would love to hear from you.
Please connect with me through Instagram at @nthockey_official or by email at nthockeyclubsocialmedia@gmail.com.
Roll Trevs!
Charlie Burgoon
Social Media Director | New Trier Hockey Club